Now, Big Street, the OOH (out of home) division of Reliance


Now, Big Street, the OOH (out of home) division of Reliance

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Big Street teams up with ITM to market giant LED screens in Delhi

In October, afaqs! reported that the MCD (Municipal Corporation of Delhi) had awarded the contract to install 50 audio visual LED screens in prime locations across Delhi to International Techno Media (ITM). Now, Big Street, the OOH (out of home) division of Reliance Media World, has joined hands with ITM to market these screens.

This strategic alliance will see a specialised team planning and building content strategy for the cheap canada goose screens. The marketing and sales teams at Big Street will market the screens across the country, leveraging not just Delhi canada goose outlet online based customers but canada Canada Goose Outlet goose factory outlet national clients as well. cheap canada goose Both ITM and Big Street will share the margins.

Big Street claims that this is uk canada goose the biggest LED project in the country for high definition 12.7 mm pitch LED boards. In addition to playing advertisements, the specialty of these screens is that they can run both stored and live video contents, film promos, information like news and stock related tickers, and weather information. All of this will be managed centrally, canada goose coats on sale using a software application and broadband connectivity.

Confirming the news to afaqs!, Rabe T Iyer, head, Big Street, says, “This medium brings a dynamic way of delivering impact and engagement as the shopper moves about with a long list of things to buy. We are Canada Goose Online looking forward to enabling innovative integrations through the networked high definition LED screens. The LED screen’s key draw canada goose outlet reviews is the ability to build in various types of content that are of interest, besides being canada goose outlet shop hyper local ranging from live displays to weather updates to lost and found and promotional announcements.”

Out of the 50 canada goose outlet store uk LED screens, 41 locations have been identified, which include Ashok Vihar, Lajpat Nagar (2 sites), Rohini (3 sites), CR Park, Malviya Nagar, Saket, Defence Colony, Mayur Vihar canadian goose jacket (2 sites), Sarita Vihar, Gaffar Market, Shalimar Bagh (2 sites) and Greater Kailash I and II (3 sites).

The main objective behind choosing these locations is to capture the majority of shoppers in the city of Delhi canada goose coats who are in these market areas with the mindset to shop and indulge.

Jatin Bansal, managing director and chief executive officer, ITM, says, “Big Street’s rich experience in marketing and advertising will help us to take this venture to a new level. We want to spread our network of LED screens canada goose outlet jackets to all key cities in a couple of years from now, and give the advertisers and clients canada goose outlet canada an innovative and unique advertising option. At the same time, we aim to build up community viewing within canada goose jacket outlet the cities where we are canada goose outlet nyc present.”

To measure the reach and efficacy of the screens, ITM, in collaboration with The Nielsen uk canada goose outlet Company, conducted two surveys in the 50 areas chosen for the installation of the screens.

The first survey, carried out in June, recorded a daily footfall of Canada Goose Coats On Sale 2 lakh people across all the locations.

As part of another survey, an LED screen was put up in PVR goose outlet canada Saket, running both ads and content. About 72 per cent of shoppers in the age group of 15 years and above from SEC A, B and C noticed the LED screen and considered it as an attention catcher and relevant.

ITM has signed a memorandum of understanding with canada goose outlet Hyderabad based MIC Electronics, which will manufacture these screens.